JAKARTA, Indonesia, Dec. 2, 2024 /PRNewswire/ -- The Ministry of Tourism and Creative Economy (Kemenparekraf) organized the Wonderful Indonesia Co-Branding Awards (WICA) 2024 to recognise the collaborative efforts of various industry partners in promoting the growth of tourism and the creative economy. This annual award features four categories: The Rising Star, The Most Innovative Co-branding Initiative, The Most Engaging Co-branding Campaign, and The Most Collaborative Brand. The event took place at Sarinah on Friday, November 29, 2024.

Deputy Minister of Tourism, Ni Luh Puspa, remarked that the Wonderful Indonesia co-branding initiative is experiencing ongoing growth. "I have been watching the range of programs that have arisen from this collaboration, tracking its journey from the very beginning to its present growth. The co-branding initiative keeps evolving, with a growing number of partners joining in as well." stated the Deputy Minister of Tourism.

Deputy Minister of Tourism Ni Luh expressed her hope that this collaboration will positively influence both society and the environment, thereby supporting sustainable tourism. "We anticipate that this partnership will not only yield economic advantages but also foster a beneficial impact on society and the environment, serving as a fundamental pillar for sustainable tourism."

Ni Luh then stated, "Currently, we are discussing quality tourism and sustainable tourism. We need to consider how we can not only generate foreign exchange but also safeguard the environment, nature, and culture. This is the unique strength of Indonesia, and it is essential that we collectively continue to protect this strength."

The Deputy for Marketing of the Indonesian Ministry of Tourism and Creative Economy, Mrs Ni Made Ayu Marthini, noted that the number of co-branding partners has risen annually, particularly over the past two years. At present, 217 brands have officially joined the Wonderful Indonesia Co-branding partnership program.

Co-branding partners engage in a range of activities aimed at enhancing the brand awareness of Wonderful Indonesia. These initiatives stem from either the Ministry of Tourism and Creative Economy or the partners themselves. The overall level of activity and participation serves as the basis for evaluation by curators with academic and professional expertise. The award, established in 2018, is intended to inspire collaboration and motivate Wonderful Indonesia Co-branding partners to strive for excellence in promoting the tourism industry and creative economy in Indonesia.

Here are the winners of the Wonderful Indonesia Co-Branding Awards 2024:
The Most Collaborative Brand:

• Gold: Tiket.com
• Silver: Grab Indonesia
• Bronze: Pala Nusantara

The Most Engaging Co-Branding Campaign:

• Gold: Formula
• Silver: Rumah Atsiri
• Bronze: White Horse Group

The Most Innovative in Co-Branding Initiative:

• Gold: Bank Sampah Bersinar Indonesia Bersih
• Silver: Finna Food
• Bronze: Atourin

The Rising Star:

• Gold: Dama Kara
• Silver: Homliv
• Bronze: Intibios Lab, Clinic & Pharmacy

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